I'll keep updating this post as I learn more about accessibility through my work.
Logo
1. Logo Image followed by Logo Text
If the brand name already appears as text, the screen reader will read it twice. Treat the logo as decoration instead.

<img src="/logo.svg" alt="" />
<span>Floww</span>
{/* For SVG */}
<svg aria-hidden="true">...</svg>
2. Logo as an <img>: Use alt
For <img> elements, alt is the standard. You don’t need aria-label here.
<img src="/logo.svg" alt="Floww" />
3. Logo that links home: Describe the destination
When the logo is a link, users care about where it goes.
“Logo” tells them nothing. “Floww home” tells them exactly what happens when they click.
<a href="/">
<img src="/logo.svg" alt="Floww home" />
</a>